I launched a second collection, introducing stainless steel rings and earrings to complement our customizable jewelry.

I began selling online, joined my first events across France, and opened my very first pop-up store near Opéra in Paris, together with my first intern. Seeing people discover SANAYA in person, create their own pieces, and connect with the brand was an unforgettable feeling.

What touched me most was realizing that people weren’t just buying jewelry, they were connecting with a story. SANAYA resonated with those who love to travel, express their individuality, and carry meaningful memories with them. Every customer reminded me that jewelry can be more than an accessory, it can hold a piece of your story.

We collaborate with brands such as Sephora, Laneige, and Tarte to bring personalization to their latest collections. Inspired by our belief that meaningful products should tell a personal story, we created immersive ateliers and bespoke experiences where every charm, chain, and detail is yours to choose.

"Made by us, personalized by you" perfectly captures our philosophy: we create the foundation, but you bring it to life. The final piece becomes a reflection of your memories, personality, and story.

During the final year of my Master’s in Finance, I was required to complete an internship abroad. There was only one place I wanted to return to: Indonesia, the country that inspired SANAYA.

So I took a leap of faith and opened my first permanent store in Bali.

Thanks to social media, the store was fully booked within just two weeks of opening. As Bali’s first charm bar and jewelry workshop, SANAYA quickly gained attention from both tourists and locals. People loved the experience of creating their own personalized jewelry, transforming a simple accessory into a meaningful memory of their travels, loved ones, and special moments.

What started as a small jewelry brand soon grew into something much bigger. As more and more people connected with the SANAYA universe, the team continued to expand alongside it.

We opened a larger flagship store in Bali, launched a new location in Ibiza, and are now preparing to open in Jakarta.

Along the way, we also expanded beyond jewelry with two new personalized products: a leather travel journal and a customizable passport holder. Designed for travelers and storytellers, they carry the same philosophy that has always guided SANAYA: creating meaningful pieces that hold memories and accompany you on every adventure.