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SANAYA partnered with Tarte Cosmetics to design two exclusive activations. The first was a private event where influencers were invited to personalize their blush with SANAYA charms, blending beauty and jewelry in a unique “kindness café” experience. Later, for Valentine’s Day, we reimagined the concept with a romantic twist: hundreds of influencers received a Tarte gift box featuring a blush personalized with a heart charm and Tarte’s iconic “T” logo. Together, these collaborations celebrated creativity, self-expression, and community transforming beauty moments into unforgettable memories.

We collaborated with La Neige for the launch of their new Lip Glowy Balm collection at Sephora Opéra and Sephora Champs-Élysées.  Through our Charm Bar concept, guests were invited to personalize their Lip Glowy Balm with SANAYA charms, transforming each product into a unique accessory. This activation seamlessly blended beauty and jewelry, creating a playful and memorable experience that fostered community and elevated both brands in two of Sephora’s most iconic locations.

With Alam Wellness Spa, we created an experience centered on well-being and self-expression. Guests enjoyed a serene spa setting by a waterfall, combined with a SANAYA Jewelry workshop where they designed personalized charms and unique pieces. Alam complemented the session with nourishing drinks and wellness rituals, creating a holistic journey for body, mind, and creativity. This collaboration celebrated balance: jewelry as a form of self-expression and wellness as a path to reconnection. By bringing our communities together, we offered a shared and enriching experience that embodied authenticity and genuine care.