SANAYA x Tarte

SANAYA partnered with Tarte Cosmetics to design two exclusive activations.

The first was a private event where influencers were invited to personalize their blush with SANAYA charms, blending beauty and jewelry in a unique “kindness café” experience. Later, for Valentine’s Day, we reimagined the concept with a romantic twist: hundreds of influencers received a Tarte gift box featuring a blush personalized with a heart charm and Tarte’s iconic “T” logo.

Together, these collaborations celebrated creativity, self-expression, and community transforming beauty moments into unforgettable memories.