Sanaya Jewelry

SANAYA partnered with Tarte Cosmetics to design two exclusive activations. The first was a private event where influencers were invited to personalize their blush with SANAYA charms, blending beauty and jewelry in a unique “kindness café” experience. Later, for Valentine’s Day, we reimagined the concept with a romantic twist: hundreds of influencers received a Tarte gift box featuring a blush personalized with a heart charm and Tarte’s iconic “T” logo. Together, these collaborations celebrated creativity, self-expression, and community transforming beauty moments into unforgettable memories.

We collaborated with La Neige for the launch of their new Lip Glowy Balm collection at Sephora Opéra and Sephora Champs-Élysées.  Through our Charm Bar concept, guests were invited to personalize their Lip Glowy Balm with SANAYA charms, transforming each product into a unique accessory. This activation seamlessly blended beauty and jewelry, creating a playful and memorable experience that fostered community and elevated both brands in two of Sephora’s most iconic locations.